A hand crafted footwear always gives you unique emotions

The MASOLINI1949 shoes come from the handed over experience from father to son by the Masolini’s family.

The entire production takes place within the family laboratory, with the work of highly professional craftsmen. The manufacturing quality is a combination of the exclusive choice and use of materials made in Italy, and possibly produced not far away from our laboratory

All production activities are carried out by hand: starting from the shoe design , to the cutting and assembly of the parts. The result is a unique, original, comfortable and a durable product.

HAND CRAFTED SHOES

WORKING METHOD
The work processes used in our shoe factory are still the same since many years, these are what characterize and distinguish us from mass production.
USED MATERIALS
All materials used, are regularly selected by us, excellent quality, and strictly Made in Italy.

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OUR HISTORY

MASOLINI1949

Today
MASOLINI1949

The production is oriented towards the virtual “Made in Italy” web distribution market. The “MASOLINI1949” brand is born. A dream made of a solid handcraft tradition, becomes reality within everyone’s reach. The experience of wearing quality footwear, skillfully produced by hand, is now just a click away.

Masolini’s “artisan workshop” opens up to customers, now,everybody can buy our products, but more importantly you can also, propose, follow and guide the process and construction of new footwear models.

S.n.c.

1999
S.n.c.

The hereditary communion of the family becomes a Company with chosen name: “Calzaturificio Eredi Masolini Raimondo S.n.c.”. The company continues the tradition of craftsmanship, and keeps a close look at innovations, new technologies: new raw material studies, processing and production techniques both in the aesthetic, qualitative, and functionality with the aim to join in new markets, new trade forms in the new global communicatio.
Trippen

1994
Trippen

With the passing of Raimondo, Bruno, Sergio and Daniela continue the activities and concentrate the production in collaborating almost exclusively with the German company Trippen. A new study phase is necessary for the re-organization of the production.
Collaboration

1970
Collaborazioni

A nation wide collaboration in the production of work shoes in Black, Ideal and San Crispino, “Calzaturificio Masolini Raimondo”, thanks to the efforts of their sons Bruno, Sergio and Daniela, opens up to the foreign market. Years of collaboration with : Labelle , Quelle, Chaussac, IMKO, Weber, Deichmann, Sitec / ENA, BATA.
MASOLINI R.

1966
CALZATURIFICIO MASOLINI RAIMONDO

The passing of Lucio, one of the founding brothers of “Frama”, leads to the conclusion of the Company, and gives way to autonomous economic and juridical realities. The Masolini brothers start individual activities, with new productions and commercial lines. On August 22nd the individual company “Calzaturificio Masolini Raimondo” was born.
EXPANSION

1964
EXPANSION

Production is diversified: A solid and comfortable work shoe for the local market and an elegant and a “Made in Italy” footwear for the international fashion market. The manufacturing company maintains its craft tradition but, to respond to the various production opportunities brought by the commercial expansion, it becomes a collective name.
Export

1958
Export

Technical, aesthetic and qualitative research collaboration with local and national partners, leads to the development of external partnership and autonomous production lines. At dusk of  economic boom, the position of number “M 860449” was attributed to the “Frama” by the Mechanic Center of the Ministry of Foreign Trade. A symbol of the company’s breakthrough towards the marketing of footwear beyond national borders.
The firm

1949
The firm

In a country launched towards industrialization, the artisan experience matured by the Masolini brothers led to the creation of the firm  “Frama Calzaturificio”, a de facto new company It was founded on June 28th 1949. The company was dedicated to the artisan production of shoes, sandals and clogs. First mechanical equipment  was used and local skilled workers were recruited in order to fulfill the market needs
THE FAMILY

THE 1930 /40s
THE FAMILY

In Italy during re-construction in post-World War II, our family had the ability to find work with the little available.. One item made the difference , used, old, often broken military shoes,  gave the opportunity to study and recycle used materials into everyday civilian shoes. During winter months and the sleeping cold countryside offered Valentino and the six sons the time to dedicate the time to their new inventive and skill, creating shoes ! .